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Increase Bidding Win Ratios for over Eighteen Billion Daily Advertising Transactions
iPinYou Interactive Information Technology is the largest programmatic buying platform in China. iPinYou is focusing on driving advertising industry reform through technical innovation. iPinYou innovates the traditional ads trading patterns, and continuously improves the efficiency and productivity of the entire digital advertising industry chain.
Relying on Zing as a foundation for the word-class real-time bidding (RTB) architecture, iPinYou helps advertisers to maximize marketing campaign performance.
“We use industry leading algorithms and Azul Zing has helped us get maximum value out of these for our customers. We are delighted we have chosen to deploy the Zing JVM, having seen exceptional improvement in our ability to meet our strict service level requirements on our ad serving infrastructure. We are currently moving other parts of our system, including our Hadoop deployment, to Zing as well.”
Xuehua Shen, CTO and Co-founder of iPinYou
iPinYou is using Zing to increase platform throughput by 20%, meeting strict service level requirements, and increase overall win ratio
Garbage collection is no longer a factor for iPinYou’s operation
Zing improved overall system performance and reduced operation overhead
With high throughput Java-based system, iPinYou thrills its customers