Azul Expands Product Portfolio, Updates Pricing and Packaging, and Launches New Brand Identity to Deliver World’s Best Supported Java Platform for the Modern Cloud Enterprise

May 11, 2021

SUNNYVALE, Calif. – Azul today announced new products and pricing for customers and partners who rely on Azul for the Java that they love. The effort is aimed at accelerating Azul’s position in the modern cloud enterprise, a new paradigm where the cloud intersects with software development and deployment, by prioritizing customers’ success, maintaining unwavering commitment to innovation and excellence, and advancing Java through community leadership. Capitalizing on the $2.5B Java market opportunity for Azul[1], which the company highlighted in May 2020, the company is introducing the Azul Platform which includes Azul Platform Core, Azul Platform Prime and Azul Intelligence Cloud.

“This is an important milestone for the company, and one that we think will make it easier and more compelling for Java developers to engage with Azul,” said Scott Sellers, co-founder, president and CEO, Azul. “When companies adopt the Azul Platform based on OpenJDK, they dramatically reduce their Java infrastructure and support costs, improve application performance, and enable development teams to focus on innovation rather than troubleshooting. We hear this over and over again, and it’s why we continue to gain momentum.”

Today’s digital transformation requires embracing software and leveraging the cloud as the key drivers of competitive advantage. And while the modern cloud enterprise creates incredible possibilities for business, it also exposes new issues around stability, security, performance, and cost. With over a third of today’s business applications built using Java as well as the proliferation of Java-based technologies (Cassandra, Kafka, Solr, Elasticsearch, Hadoop/Hbase, Spark, Ignite, Hazelcast, Tomcat, JBoss, ZooKeeper, etc.) used to run and support modern, big data applications and analytics, all deployed on a mix of public, private and hybrid clouds, the modern cloud enterprise is top of mind—and Azul is uniquely positioned to support companies along this journey.

“We’re the only company that is 100% focused on Java,” said Gil Tene, co-founder and CTO, Azul. “This is our business. This is the only thing we do. And it’s what we excel at. We participate in all aspects of the Java industry, we listen to our customers, and we bend over backwards to make it work for them. That’s what we’re known for.”

“When you provide 3 billion web pages a day, you need a whole lot of servers,” says Ariel Pizetsky vice president of IT, Taboola. “The less servers you have, the better the economics work. My IT footprint has a huge impact on my hosting costs, my running costs, and my ability to serve recommendations. Azul’s performance improvements translate into huge infrastructure savings and simplification by having less servers.”

The Azul Platform: The Java Platform for the Modern Cloud Enterprise

The Azul platform is a set of products that enable Java teams to deliver, optimize, manage, and develop Java applications in multi-cloud enterprises with the certainty of highest performance, security, and value.

At the base of the platform is Azul Zulu Builds of OpenJDK. All Azul products are built on OpenJDK, roughly 8+ million lines of code, which are curated, tested and certified to provide customers the most complete, dependable and secure builds of OpenJDK. Some Zulu builds of OpenJDK are made freely available and are downloaded and used by the Java community. Azul delivers maximum security to protect Java applications from malicious attacks, and ensures users can access the latest features and functions safely and with confidence.

Azul establishes secure and consistent performance across all environments—on-prem, cloud, embedded, IoT—and provides the broadest platform support in the industry with compatibility certifications for a broad range of platforms, deployment architectures, JDK versions, and hardware.

The Azul Platform is comprised of three commercial offerings:

Azul Platform Core (formerly Zulu Enterprise/Embedded) contains commercially supported Azul Zulu Builds of OpenJDK, delivering dependable security and stability. Azul Platform Core is backed by the industry’s best support and maintenance offering and reduces Java support and licensing costs by as much as 90%.

Azul Platform Prime (formerly Zing) extends Azul Platform Core, enhancing performance, scalability, and consistency. Azul Platform Prime, powered by Azul Zulu Prime Builds of OpenJDK, delivers added scale, performance, and efficiency to your Java applications, and can reduce cloud infrastructure costs by as much as 50%.

Azul Intelligence Cloud

The Azul Platform includes the new Azul Intelligence Cloud which enables better visibility, management, security, stability, efficiency, optimization and operational intelligence across entire Java estates. Available in the second half of 2021, the Azul Intelligence Cloud consists of:

  • Connected Runtime Services (CRS) – services between Azul runtimes to facilitate communication with the analytics platform and optimization engines.
  • Azul Analytics Suite – an analytics platform which provides actionable operational intelligence in the areas of artifact & inventory management, security, and anomaly detection.
  • Azul Optimizer Suite – optimization modules for Azul’s builds of OpenJDK which enable increased levels of performance and throughput completely transparent to the application code.

The Azul Platform is backed by Azul’s highly skilled, globally distributed Support team which provides 24x7x365 Technical Support services for commercial customers with SLAs appropriate for demanding production applications. Azul also offers Product Training and Migration Services for those Azul customers that need help migrating to the Azul Platform products.

Pricing & Packaging

As part of Azul’s transition to the Azul Platform, the company has delivered new pricing and packaging for Azul Platform Core and Azul Platform Prime fully bundled with its best in class builds of OpenJDK and support offerings. This new pricing model is based on virtual cores (vCores) and desktops to accommodate the various customer deployment scenarios across public and private clouds as well as the consolidation of server infrastructures on virtualized deployments.

Bolstering Its Go-to-Market Strategy

Today, Azul launched a completely revamped website that makes it easier for visitors to learn the value of Azul’s products and services. In addition to a more engaging experience, prospects can search for a wide range of use cases and Java technologies to learn how other customers have leveraged Azul to maximize business and IT value. Visitors can now view the entire Azul Platform at a glance, making it easier to know which products are best suited for various Java workloads and applications.

About Azul

Azul, provider of the Java platform for the modern cloud enterprise, is the only company 100% focused on Java. Millions of Java developers, hundreds of millions of devices, and the world’s most highly regarded businesses trust Azul to power their applications with exceptional capabilities, performance, security, value and success. Azul’s customers include 27% of the Fortune 100, 50% of Forbes Top 10 World’s Most Valuable Brands, all 10 of the world’s Top 10 financial trading companies and leading brands like Avaya, Bazaarvoice, BMW, Credit Suisse, Deutsche Telekom, LG, Mastercard, Mizuho, Priceline, Salesforce, Software AG, and Workday. Learn more at azul.com and follow us @azulsystems

The Azul logo and other Azul marks are trademarks of Azul Systems, Inc. Other names and brands may be claimed as the property of others.

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[1] Press Release: Azul Systems’ Addressable Market Opportunity Increases to $2.5B as Oracle Moves Away from Free Java Support and Updates, Says Independent Analyst https://bit.ly/3vD1a7K