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Promote Together
While conducting activities together to help spread the word, we always look for input from our partners’ local market experience.
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Reseller Partners
Reseller partners align with Azul’s values and principles and desires to profit commercially from a partnership with Azul. The Reseller partner identifies, registers opportunities, and pursues those opportunities to closure with assistance from Azul’s field sales team.
Referral Partners
Referral partners align with Azul’s values and principles and provide consultative services for clients regarding their Java and SLM/ITAM environment. The Referral partner identifies prospects that have a need for Azul’s Java offerings and refers that opportunity to Azul’s sales team. Once closed, the Referral Partner receives an attractive commission on closed deals.
ISV and Technology Partners
Through the Azul Embedded Program, partners gain easy access to the Azul Platform and our flexible licensing and support models that make it easy and safe for you to incorporate Azul runtimes into your physical and virtual software solutions.
Migration Partners
The main revenue source for migration partners is professional services for end customers. Migration partners have aligned with Azul’s Migration Program offerings and guidelines, strategies, and procedures. Migration projects may also evolve into more complex modernization projects, leveraging Azul’s Java offerings.
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