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Leaders with mid-market to enterprise customer base in a Java-centric world where developers, operations, and users demand more. Partners that have cultivated their business by focusing on:
Azul’s tiered reseller program is structured to recognize and reward partners across three tiers:
Silver Partners receive a range of benefits for your Azul sales and technical competencies, including training. You will also access ready-to-use marketing assets to build your pipeline faster and accelerate your path to that first customer win.
Gold Partners demonstrating their commitment, go-to-market investment, product knowledge, technical expertise, and ability to exceed revenue goals can unlock enhanced program benefits and increased discount margins. This reseller tier also includes not-for-resale (NFR) licenses, an assigned channel manager (CM), and support developing joint value business plans helping partners expand their revenue streams.
Platinum partners have a proven practice built around powering and securing Java applications through joint strategies, highly aligned with Azul and work together with sales and marketing teams to promote joint value to customers. This tier also includes the highest sales incentives, joint business plan development, access to market development funds (MDF), and quarterly business reviews.
Working with Azul also increases your ability to make money by collaborating with us to offer value-added services, referring business, and/or reselling in these application areas. Our partner community delivers a range of chargeable services that can drive your gross margins north of 30% with up to 40% margins on licensing.
