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March 4, 2009

Azul Systems® Names George Gould Vice President of Marketing and Business Development

Mountain View, Calif. – March 5, 2009 – Azul Systems, the award-winning leader of enterprise server appliances for business critical Java™ applications, today announced the appointment of George Gould as Vice President of Marketing and Business Development. With more than 22 years of experience in marketing, product management and technical sales at leading enterprise hardware and softwarecompanies, George will now lead worldwide marketing and direct strategic business alliances for Azul.

”In selecting the Vice President of Marketing, we looked for a strong leader who possessed not only deep expertise in our market domain but also someone with strong partnership building skills and who is extremely business savvy.“ said Scott Sellers, President and CEO for Azul Systems. ”George has tremendous amount of passion, experience and proven track records in successfully bringing products to market through creative marketing and strategic partner relations. We are excited to have George on board and look forward to his leadership as we continue our growth, further develop key relationships, and provide our customers with unique solutions to meet their IT and application challenges.“

”Very few companies have both the proven technology and the compelling value proposition that Azul offers its enterprise customers, qualities even more important in these difficult economic times.“ said George Gould, Vice President of Marketing and Business Development for Azul Systems. ”With their latest appliance, Azul is uniquely positioned to guarantee the reliability and scalability of mission-critical Java deployments and to aid enterprises, at a very compelling ROI, with their application consolidation and re-platforming initiatives.“

Prior to joining Azul, George was Business Unit Executive at BEA Systems, responsible for managing the entire the AquaLogic Service Bus Platform, one of the fastest growing products for BEA over the last 3 years. Other positions at BEA included Managing Director of the AquaLogic Center of Excellence and Director and Business Manager of BEA’s TP Platform, including BEA Tuxedo.

Before joining BEA, George was Co-founder and VP of Products for Rearden Commerce, a SaaS-based enterprise services company. He was also Director of Products and Marketing at Amplitude Software, acquired by CriticalPath and at CenterView Software, acquired by Informix. Additionally, George has held marketing, sales and engineering positions at Pyramid Technology and Digital Medical Systems. George holds MBA from Berkeley and a BSEE from Tufts University.

About Azul Systems
Azul Systems ( is an enterprise compute appliance vendor providing unsurpassed scalability, manageability, and real-time monitoring for Java™-based applications. By providing unparalleled compute and memory resources for throughput-intensive and QoS-sensitive Java applications, Azul enables organizations to dramatically simplify deployments, consolidate servers, increase capacities with predictable response times, and dramatically improve operating costs over traditional deployment models.


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