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April 20, 2011

Response Time Consistency Drives Additional Retailers to Deploy on Azul

Mountain View, CA, April 20, 2011 – Azul Systems®, the award-winning leader in scalable, reliable platforms for business-critical Java™ applications, today announced multiple new customer deployments resulting from the outstanding online performance of Azul retail customers on Cyber Monday 2010. The new Azul wins among electronics retailers, department stores and specialty retailers demonstrate the retail industry’s need for consistent response times and sustained throughput, even under high volume and variable loads.

As reported by Keynote Systems1, Azul customers achieved a number of top rankings in transaction success rate throughout Cyber Monday. Azul’s products powered three of the top ten online retailers.

“We placed a major focus on evaluating and upgrading and our overall eCommerce infrastructure last year. Implementing Azul was an important step in enhancing our technology capabilities in order to accommodate peak holiday season sales traffic more effectively,” said Mike Laurenti, executive vice president and CIO, Belk, Inc.

“By implementing Azul, we were able to solve our Java scalability issues and provide a very consistent user experience on our site,” added Murali Bandaru, Director, eCommerce & Bridal Systems, Belk, Inc.

eCommerce applications require both consistent response times and large memory footprints. Azul’s JVM and Java Platform greatly improve site performance and consistency even under unpredictable peak loads.  In 2010, Saks Fifth Avenue2 moved to a Keynote number one ranking for the week starting November 22 with a 99.7% transaction success rate and zero outage hours after deploying on Azul’s products.

“We are proud to be powering leading eCommerce sites like Belk, Saks Fifth Avenue, and many others” noted Scott Sellers, CEO of Azul Systems. “Our products allow online retailers to have the confidence that their customer experience will be exceptional even as volumes grow during peak periods such as during the Holidays and for special promotions.  We are proud to be a key vendor in our customers’ business-critical online deployments.”

About Azul Systems

Azul Systems ( delivers highly elastic Java runtime platforms with unsurpassed scalability, manageability, and production-time visibility. Designed and optimized for commodity servers running in virtualized and Cloud deployments, Azul’s Zing™ Platform is the only Java runtime that allows throughput-intensive and QoS-sensitive Java applications to run and perform better virtualized than non-virtualized. Azul enables organizations to dramatically simplify deployments with fewer, more robust instances, increase capacities with predictable response times, and dramatically improve operating costs over traditional deployment models.


1,2 Keynote Data: Rank by Success Rate: Week starting Nov 22, 2010