October 15, 2015
- With the Azul Zing Java runtime, iPinYou is able to optimize ad selection and bidding requests by storing more data in memory, improving system performance, and simplifying operational complexity
- Zing eradicates iPinYou’s Garbage Collection (GC) pauses, enabling it to reduce latency and meet its SLA for bidding requests and increase win ratio
- Zing enables iPinYou to boost its Java heap size capacity and reduce the number of JVM instances, while simultaneously increasing the throughput of iPinYou’s platform by 20%
SUNNYVALE, Calif., and BEIJING, China, October 15, 2015 — Azul Systems (Azul), the award-winning leader in Java runtime solutions, today announced that iPinYou, the number one independent Demand Side Platform (DSP) in China, is using Azul Zing®, Azul’s highly scalable Java Virtual Machine (JVM), to power its Java-based online advertising infrastructure. Zing improves ad success rates by providing low latency for Java-based ad servers, driving peak latency and jitter well below levels that were unachievable using any other JVM.
iPinYou processes up to eighteen billion advertising transactions per day for leading web service providers in China, implementing campaigns which combine customer insight with high performance algorithmic technology to maximize ad performance. iPinYou’s partners include all the major players in the online and digital advertising space including Google, Alibaba, Tencent and Baidu. From partners, iPinYou receives bidding requests which are processed to determine which ad to show and how much to bid. In China, the total transaction time for this process must be below the Exchange SLA of 50~100 milliseconds.
Java applications rely on the underlying JVM to perform memory management. With typical JVMs, high volumes of ad requests fill memory quickly and trigger GC pauses. Historically, a significant number of iPinYou transactions had not met SLAs due to GC artifacts – and slow or unpredictable response times resulted in lost opportunities for a sale or click through – and ultimately lost revenue. Since Zing has been deployed in iPinYou’s infrastructure, GC pauses have been removed and exchange SLAs have been consistently met for all online transactions.
Improving data consistency and throughput is particularly important for iPinYou partners that are geographically distant from data centers. Prior to Zing, iPinYou had deployed multiple JVMs so that it could minimize the size of its heap and lower pauses – by deploying Zing, larger JVM heap sizes have been implemented and the total number of JVMs reduced, simplifying system operation and reducing chance of operational error.
Xuehua Shen, CTO and co-founder of iPinYou, said: “We use industry leading algorithms and Azul Zing has helped us get maximum value out of these for our customers. We are delighted we have chosen to deploy the Zing JVM, having seen exceptional improvement in our ability to meet our strict SLAs on our ad serving infrastructure. We are currently moving other parts of our system, including our Hadoop deployment, to Zing as well.”
Scott Sellers, CEO and President of Azul Systems, said: “By deploying Azul Zing, Java-based ad serving applications can handle far more ad requests while meeting strict SLAs. Zing has improved iPinYou’s bottom line by achieving better and more consistent response times for their business-critical application infrastructure. There is no other JVM which delivers such high sustained throughput combined with consistent low latency, a perfect fit for high volume web-scale use cases.”
Request a free evaluation copy of Zing at www.azul.com/trial.
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About Azul Systems
Azul Systems, the industry’s only company exclusively focused on Java and the Java Virtual Machine (JVM), builds fully supported, certified standards-compliant Java runtime solutions that help enable the real time business. Zing is a JVM designed for enterprise Java applications and workloads that require any combination of low latency, high transaction rates, large working memory, and/or consistent response times. Zulu is Azul’s certified, freely available open source build of OpenJDK with a variety of flexible support options, available in configurations for the enterprise as well as custom and embedded systems. For additional information, visit: www.azul.com
Azul Systems, the Azul Systems logo, Zulu, Zing and ReadyNow! are registered trademarks. Java and OpenJDK are trademarks of Oracle Corporation and/or its affiliated companies in the United States and other countries. All other trademarks are the property of their respective holders.
Founded in 2008, iPinYou is the largest programmatic buying DSP platform in China. The naming of iPinYou originated from the company’s aim when it was first established – “to be the best friend of brands” – that is to create the biggest value for clients, which has become the guiding principle for the company’s development. As an internet technology company, iPinYou is always keen on driving ad evolution and constantly improving the efficiency across the digital ad industry through technological innovations on purchasing traditional display ads. Adhering to the leading international RTB framework, intelligent algorithm, and advanced patented audience targeting technologies, iPinYou helps advertisers successfully launch the various forms of programmatic buy DSP campaigns.
iPinYou has established a world-leading R&D team in data mining and machine algorithm, owning leading big data research methods of ad technology, and the independently developed OPTIMUS System. It is the first smart advertising and optimization platform in China, operating on the basis of massive data and supporting not only PC, video and mobile ads individually, but also cross-screen ads. As the most significant digital marketing technology since the development of search engine ad, programmatic buy has become the most popular ad form for marketers. Many leading industries such as FMCG, Auto, IT, Finance, E-commerce, Game are iPinYou’s clients. According to authoritative research analysis, iPinYou now accounts for 59.8% market share in China’s programmatic buy branded marketing.
iPinYou is rapidly growing as the most valuable internet advertising technology company. Numerous awards including “Award of Best Audience Targeting Advertising Performance”; “Award of Best Advertising Technology Platform of Audience Targeting”; “Award of Annual Excellent Internet Marketing” highlights iPinYou’s achievements in digital ad innovation.