iPinYou Improves Ad Success Rates with Azul
- iPinYou has set its sights on being China’s leading AI business solution platform through its cutting-edge big data and artificial intelligence technologies. iPinYou’s big data and AI platform is currently processing 400,000 queries per second (QPS) and petabytes of data every day.
- Azul Platform Prime to power iPinYou’s Java-based ad servers.
- With Azul Platform Prime, iPinYou optimizes ad selection and bidding requests by storing more data in memory, improving system performance, and simplifying operational complexity.
- Azul Platform Prime eradicates iPinYou’s garbage collection pauses, reducing latency and enabling iPinYou to meet its SLA for bidding requests and increase its win ratio.
- Azul Platform Prime also enables iPinYou to boost its Java heap size capacity and reduce the number of JVM instances, while simultaneously increasing the throughput of its platform by 20%.
A truly superior Java runtime using up to 50% less infrastructure.
Azul Platform Prime turbocharges the performance and scalability of your Java ecosystem with a hyper-optimized runtime that ensures consistent response times, reduces system stalls, and delivers better customer experiences—all with far less infrastructure.
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